"There has been recent discussion from the kangaroo meat industry about attempting to introduce a specific culinary name for kangaroo meat, similar to the reference to pig meat as “ham” and “pork”, and calling deer meat “venison”. The aim is to have diners thinking of the meat rather than the animal and avoiding adverse reactions to the eating of a ‘cute’ animal or “eating Skippy”. In 2005 the Food Companion International magazine, with support from the Kangaroo Industry Association of Australia, ran a competition hoping to find a name that wouldn’t put diners off when they saw it on a menu. The three-month competition attracted over 2700 entries from 41 nations, and the name “australus” was decided in December 2005. Other finalists for the name included “kangarly”, “maroo”, “krou”, “maleen”, “kuja”, “roujoe”, “rooviande”, “jurru”, “ozru”, “marsu”, “kep”, “kangasaurus”, “marsupan”, “jumpmeat”, and “MOM” (meat of marsupials)."
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Kangaroo meat - Wikipedia, the free encyclopedia
Behold the power of names. (Also, “jumpmeat”!)
